Medical Author

Dr. Loren Borud Sheds Light into the World of Plastic Surgery

Dr. Loren Borud recently published his much-anticipated book, Plastikonomics: What I Learned as a Harvard Plastic Surgeon. The book also touches on the subject of plastic surgery consumerism and the reasons behind it.

After he shares his thoughts on the persona of the plastic surgeon and the debacles that they have to go through, Loren Borud moves on and discusses the different types of plastic surgery patients. This chapter includes colorful examinations of characters, such as the “Wal-mart Shopper” of aesthetic surgery, which is a cautionary tale about the negative effects of undergoing so many cosmetic procedures.

His book also provides an in-depth analysis of the different points that patients need to consider when choosing a plastic surgeon, as well as a rationale of possible motivations behind a patient’s choice to undergo plastic surgery. Much of his investigation on the topic is highly informative and real, and Plastikonomics by Dr. Loren Borud proves to be a great addition to anyone’s bookshelf.